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Creating Single Vision of a customer – The Digital DNA
We talk about unified platform, data driven marketing, big data and so on, unfortunately, when we…
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Embracing Change: Innovations in Health and Technology Post-Pandemic
Anxiety, fear, vulnerability, insecurity, isolation, and so on are the prominent emotions which this virus has…
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Building experience flow which matters, through adoption of right analytics and tools- A part of engaging Idle Mind Strategy
Marketers have been working on building experience flows to capitalize on analyzing consumer behavior to build personalized experience, which can…
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Subliminal Moment of Truth – Redefining engagement with captive minds through Mobile technology
An Empty mind is marketer’s paradise, is so true, ultimately every modern marketing strategy today while…
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Loyalty Avatars – Gamification Technique to Redefine Loyalty Programs
As customer engagement evolves through the social media & mobile technology, more & more brands are…
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An Empty Mind is Marketer’s Paradise – Leveraging Airports To Enhance the Customer Base
Facebook has over 250 million mobile user, advertiser expense for location-based services would set to approach…
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Changing Faces Of eCommerce: Technology & Business Models
eCommerce or eRetailing, is just getting more and more exciting with the advent of new technology…
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6 Point Strategy To Pin Your Customer To Your eCommerce Model In Emerging Economies
ECommerce, as such, is not a new concept, but it is considered as a new model…
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Best Practices of one, can’t be true for all: Balancing Regionalization with Globalization is the key
From the world of technology to theories of Marketing, everything revolves around the Best Practices and…
