Grey2GreyMinds

Creating Single Vision of a customer – The Digital DNA

We talk about unified platform, data driven marketing, big data and so on, unfortunately, when we…
Embracing Change: Innovations in Health and Technology Post-Pandemic

Anxiety, fear, vulnerability, insecurity, isolation, and so on are the prominent emotions which this virus has…
Building experience flow which matters, through adoption of right analytics and tools- A part of engaging Idle Mind Strategy

Marketers have been working on building experience flows to capitalize on analyzing consumer behavior to build personalized experience, which can…
Creativity is no longer an elective, it’s the future.

No matter who you are, what you do, what you want to do or where you…
Subliminal Moment of Truth – Redefining engagement with captive minds through Mobile technology

An Empty mind is marketer’s paradise, is so true, ultimately every modern marketing strategy today while…
3 Key Components In The Making Of B2B Marketing Strategy; Influencers, Perception & Value Prop

Over the past few weeks, I have been researching on to the B2B space, which happens…
Loyalty Avatars – Gamification Technique to Redefine Loyalty Programs

As customer engagement evolves through the social media & mobile technology, more & more brands are…
An Empty Mind is Marketer’s Paradise – Leveraging Airports To Enhance the Customer Base

Facebook has over 250 million mobile user, advertiser expense for location-based services would set to approach…
Changing Faces Of eCommerce: Technology & Business Models

eCommerce or eRetailing, is just getting more and more exciting with the advent of new technology…
6 Point Strategy To Pin Your Customer To Your eCommerce Model In Emerging Economies

ECommerce, as such, is not a new concept, but it is considered as a new model…